TRADESHOW DESIGN

RESUME

CHRISTOPHER MAAS

Pacifica, CA 94044 • 510.435.8256 • christopher.maas73@gmail.com
 

Creative and innovative professional with extensive experience executing a wide variety of successful design projects. Instrumental in driving the creative process from concept to production across all marketing assets while ensuring brand consistency across landing pages, email campaigns, and social media. Proven track record of designing marketing assets for award-winning, AAA video game franchises. Demonstrated expertise in artistic innovation and brand positioning while excelling in fast-paced and high-volume environments. Able to manage external partners to deliver the highest quality art assets within budget and schedule constraints.

AREAS OF EXPERTISE

• Requirements Gathering & Compliance
• Physical/Digital Marketing Assets
• Packaging/Advertising/Publishing
• Project Planning & Execution
• Cross-Functional Collaborations
• Print & Web Graphic Design
• Concept Design & Planning
• Stakeholder Engagements
• Effective Communications

PROFESSIONAL EXPERIENCE

George P. Johnson, SF, CA 08/2022–Present

Graphic Designer

Concepted and designed interactive displays to engage attendee interest for multiple trade shows/events. Kept branding, art, and feel consistent through the various displays, signage, structures, etc…

• Created a “magic eye” tunnel display for Workday Rising 2022 in which attendees walk through and experience CTA’s when looking through a colored lens.
• Designed booth graphics and swag that pushed the envelope for Cisco Emerging Technologies and Incubation at KubeCon 2022. Used bright, dayglo colors to differentiate their booth from the rest of the competition and push the Cisco brand into a new and exciting direction.
• Designed booth graphics for Cisco Live! 2023 Showcase and Insider zones. Used color/restraint of color to set the Showcase zone, the heart of the show, apart from the other areas of the floor. I leveraged the brand key art for Cisco Live! in new, effective ways to create a cohesive, visually exciting, and successfull tradeshow zone.

Sledgehammer Games, Foster City, CA 09/2021–12/2021

Concept Artist/Graphic Designer, Live OPS (Contract)

Utilized traditional and technological approaches to plan, concept, and design logos and key art for Call of Duty: Vanguard weapon and player skin packs. Ensured consistency of the look and feel of the designs by creating branding for each pack while differentiating the packs from one another.

• Singlehandedly developed over 200 logos in 4 months.

2K, Novato, CA 01/2010–03/2021

Senior Graphic Designer

Designed packaging and marketing assets for multi-million dollar, award-winning, AAA video game franchises, such as Borderlands, Bioshock, NBA2K, and Sid Meier’s Civilization. Developed a consistent and appropriate style for each title while updating the look and feel of the title throughout the years and various sequels. Created initial layouts and production-ready designs in line with the given requirements. Worked side by side with the design team to develop content while providing operational direction to the junior designers to achieve set objectives. Developed a variety of physical/digital marketing assets, such as game packaging, point-of-purchase displays, trade show graphics, web banners, social media content, and email content. Contributed to delivery of exceptional product quality by attending offsite press checks. Eliminated communication barriers and ensured an uninterrupted flow of all processes by engaging with staff at all levels of the company.

• Gained a competitive advantage by leveraging complex die-lines, spot colors, foils, and emboss/
  deboss and differentiating the product.
• Designed an award-winning packaging for Civilization: Beyond Earth.
• Commended for the remarkable performance and earned promotion from junior graphic designer through graphic designer to senior graphic designer.

Palace Press Int, San Rafael, CA 03/2007–04/2009

Graphic Designer

Designed layout of high-end books, such as complex die-cutting, spot UV coating, and metallic/extra spot colors. Completely adhered to the company’s highest standards in typography and layout while maintaining the overall look and feel of the subject matter. Inspired, informed, and captivated consumers by managing layout, page design, color theme, and photo styling while creating marketing pieces.

• Designed a highly rated coffee table book, The San Francisco Giants: 50 years
• Drove all functions of the design department, such as running production and pre-press, photo editing/selection, book design, and cover design.

ADDITIONAL EXPERIENCE

Freelance Graphic Designer, Self-Employed

Production Designer, String Letter Publishing

EDUCATION

Graphic Design

3 classes from completion of BFA
University of Hawaii at Manoa, Honolulu, HI

TECHNICAL PROFICIENCIES

Adobe Creative Cloud: Phostoshop, Illustrator, InDesign, Acrobat, After Effects [basic knowledge])

MS Office

Google Suite

Figma (basic knowledge)

Workfront (project management software)